Delta-X™ Trust

Empowering Authenticity and Trust in Every Product — Discover how our Transparency Model ensures secure supply chains, combats counterfeiting, and fosters consumer confidence.

In today's global market, the integrity of the supply chain is more crucial than ever. Counterfeit products not only pose a risk to consumer safety but also damage brand reputation and erode trust. Our Transparency Model is designed to combat these challenges by ensuring product authenticity from production to purchase.

By leveraging unique serialization and advanced digital verification, we empower brands to secure their supply chain, enhance consumer confidence, and foster a transparent relationship between producers, retailers, and consumers. This initiative not only safeguards the brand's integrity but also opens new avenues for customer engagement and insights.

How It Works

The Delta-X Trust Journey

Step 1: Enroll Products

Start by selecting which products to enroll in the Transparency program. This involves identifying SKUs that require serialization for authenticity verification. Product details and batch numbers are registered in the Transparency database to create a unique digital identity for each unit.

Enroll Products

Step 2: Apply Codes

Each enrolled product is assigned a unique Transparency code during the packaging process. These codes are securely generated and printed on the product packaging, incorporating advanced encryption to prevent duplication or tampering.

Apply Codes

Step 3: Distribute

Products are distributed to retailers or directly to consumers. Throughout the distribution process, Transparency codes are scanned at key checkpoints to track the product's journey, ensuring only verified, authentic products reach the market.

Distribute

Step 4: Verify Authenticity

Consumers can easily verify the authenticity of their purchase by scanning the Transparency code using a smartphone. The scan redirects to a verification page, confirming the product's authenticity and providing additional product information and engagement opportunities.

Verify Authenticity

Step 5: Engage & Discover

Post-verification, consumers access a wealth of engaging content tailored to the verified product. This includes usage tips, related products, and special offers. For partners, real-time data analytics offer insights into consumer behavior and product interaction.

Engage & Discover

This end-to-end process not only secures the product's authenticity but also opens a direct channel of engagement between brands and consumers, enhancing trust and building a loyal customer base.

Verify Authenticity

Product Verification & Engagement

Our Transparency Model enables a seamless verification process, directly linking consumers with authentic product experiences. Upon scanning a product's unique code, users are brought to a dynamic landing page — the content of which is determined by the product's verification status.

Leverage the power of transparency codes to unlock unparalleled insights into your customer's preferences and behaviors. Utilize this data to drive tailored marketing campaigns, innovate product development, and enhance overall consumer engagement.

Try our interactive demo to experience a product scan simulation.

Supply Chain

Supply Chain Transparency

This stage is foundational to the supply chain, focusing on sourcing materials, manufacturing products, and ensuring quality. It's where the commitment to sustainability and ethical practices begins, incorporating responsible sourcing and eco-friendly manufacturing processes to produce high-quality products.

  • Responsible Material Sourcing
  • Eco-friendly Manufacturing
  • Quality Control and Assurance
  • Compliance with Global Standards

Efficient and sustainable distribution networks ensure that products reach the market in a timely manner. Utilizing strategic logistics and partnerships, this stage aims to reduce environmental impact while maintaining a seamless flow of goods from manufacturing facilities to retail channels.

  • Strategic Logistics Planning
  • Partnerships with Eco-conscious Carriers
  • Optimization of Distribution Routes
  • Inventory Management

The retail stage represents the bridge between products and consumers. Whether through physical stores or digital platforms, this stage is key to delivering a personalized shopping experience. It emphasizes the importance of consumer engagement and satisfaction, offering detailed product information and responsive customer service.

  • Omni-channel Retail Strategy
  • Consumer Engagement and Education
  • Responsive Customer Service
  • Feedback and Continuous Improvement

After the sale, engaging customers with quality after-sales support is crucial. This stage is an opportunity to build lasting relationships, offering resources such as user guides, warranty registration, and customer support. Feedback collected post-purchase drives continuous product and process improvement.

  • After-Sales Support and Services
  • Warranty Registration and Claims
  • Customer Feedback Loop
  • Loyalty Programs and Customer Retention

Supply Chain Interactive Maps

The Supply Chain Interactive Map is a dynamic web-based tool designed to visually represent the journey of a product from its production through distribution, retail, and finally to post-purchase engagement. It employs a combination of interactive elements, such as clickable map markers or regions, to showcase various stages of the supply chain. Each marker or region on the map is associated with detailed information about specific stages, such as manufacturing locations, distribution centers, retail outlets, and points of engagement with the end consumer.

Delta-X Trust

Harnessing Delta-X Insights

Empowering brands with unparalleled insights into consumer behavior, product performance, and supply chain dynamics for strategic decision-making and innovative engagement.

Consumer Insights & Personalization

By analyzing scanning data and consumer interactions, Delta-X provides a granular view of consumer preferences and behaviors. This intelligence enables brands to segment their market more effectively, customize marketing messages, and develop products that precisely meet consumer demands. For example, a beauty brand can use scan data to identify trending skincare concerns among different demographics and tailor their product development and marketing strategies accordingly.

Supply Chain Optimization

Real-time analytics shed light on every step of the supply chain, allowing brands to optimize routes, manage inventories efficiently, and respond quickly to disruptions. For instance, leveraging data to implement just-in-time inventory management can significantly reduce storage costs and minimize waste, leading to a leaner, more responsive supply chain.

Product Lifecycle Management

Delta-X insights inform every phase of a product's lifecycle, from concept to consumer. Tracking engagement and feedback allows brands to refine products in real-time, ensuring they align with evolving consumer expectations. This continuous loop of feedback and improvement fosters innovation and keeps brands ahead of market trends.

Enhanced Brand Loyalty & Trust

Transparency and authenticity are at the heart of consumer trust. Delta-X enables brands to prove their commitment to these values by providing consumers with transparent product information and engaging experiences. This openness fosters a deep sense of trust and loyalty, transforming satisfied customers into passionate brand advocates.